Making your Blog Images “Pin Worthy” {Helping You Go Viral}

It is amazing how visually driven blogs have become over the past few years. Pinterest has been such a huge part of this. 
If your blog has many beautiful images illustrating your content, chances are that you have seen a lot of traffic from Pinterest. It can be a great audience builder. But just because you have images in your posts, doesn’t mean they will get re-pinned a lot.
There is a RIGHT and a WRONG way to format your images, which determines how “pin worthy” your blog is.

By pin worthy, I am referring to how appealing your images will be to people on Pinterest who see your content in their feed, and how many of them will WANT to re-pin it.
Pinterest is all about “beautiful images” 
The problem is is that you can have a “beautiful image” without it showing up in all it’s glory on Pinterest.
I recently became aware of this when I experimented with one of my most popular posts on making Chocolate Butterflies using an open book. 
The first image was one that I had had up for several months (6+) 
It looked great when it is on my blog. But since it is a horizontal image, it doesn’t show up as nicely as a vertical image. Instead, it ends up squished, and will most likely be ignored by most browsers.  
I was wondering why I wasn’t getting more traffic from this post on Pinterest. My content was cool. My concept was creative. I knew people would love it. But from the 6 or so months I had had it up, I really only had like 500 Pins from it. Then I decided to try to re-do my original collage and make it a VERTICAL image (as follows)
Within weeks of making this change, the Pins jumped from 500 to 20,000. 
Wow. It worked!
Above is an example of how the two images compare & compete in actual size on Pinterest. Do you see the difference? The vertical image stands out so nicely compared to the horizontal image which just gets squished and lost in the collage all the other pins on the page. 
It may be a little bit more of a “mouthful” image on your blog posts, but it is so worth because hey, what use is a blog post if no one reads it?
There is nothing wrong with re-working images on already existing posts. I’ve re-done several of mine & I have noticed a large increase of traffic in all of them. My most popular posts are always the vertical ones.
Even if you aren’t going to make every picture in your posts “vertical” as a rule of thumb, try to make the first image (which should be the most “pin worthy” looking image) 1/3 as wide as it tall (in inches this would be like 7″ wide, and 12″ tall)
Avoid using square images. These are almost as unimpressive as extreme horizontal images on Pinterest. And when you do do collages, make them longer than wide.
You will find that this makes such a huge difference and most the time it will just be a cropping job!
Last, but not least, I like to try out my images before I post them by uploading them to one of my secret boards. It helps me see what they will see, thus helping me reach out to potential readers!
UPDATE: after only having made this change for 3 months, the post I used as an example jumped to 100,000 + Re-Pins!

thank you for stopping by!

  1. Dawn

    February 12th, 2013 at 8:24 pm

    This is great advice, Hannah, and something I've been attempting. Do you have any tips on how to make a vertical collage? I have photos, but I am technically challenged, and haven't been able to figure it out, or even where to get started.

  2. Hannah Hathaway

    February 13th, 2013 at 12:13 am

    Hi Dawn! I like using to make my collages since they have a totally customizable collage that you can shape and fill however you want.

    Just play around with it and you will figure it out. That's what I do anyways. 🙂

    Hope that helps!

    <3 Hannah

  3. Liz Fourez

    February 12th, 2013 at 9:42 pm

    Great tips, Hannah! Thanks : )

  4. Hannah Hathaway

    February 13th, 2013 at 12:14 am

    Thanks Liz! <3

  5. Lisa

    February 16th, 2013 at 9:20 pm

    I just found your blog via pinterest. The image for your Christmas font post caught my eye, thus proving your point. lol

    I tried pic monkey andI have a question. Is there a way to add font if you don't upgrade? Thanks for the tips!

  6. Hannah Hathaway

    February 16th, 2013 at 10:08 pm

    Haha! Yes, pic Pick Monkey you can use the free fonts (they are the ones that don't have a crown symbol to their right)

    <3 Hannah

  7. Jaya

    March 13th, 2013 at 9:14 am

    great tips.. thank you for this!

  8. Hannah Hathaway

    March 18th, 2013 at 4:23 pm

    Glad it helped! <3

  9. Nikki

    April 19th, 2013 at 2:45 pm

    Thank you, thank you, thank you!!! This is such helpful advice. I'm fairly new to the blogging world and I couldn't figure out why my images were not working better on Pinterest (they are all small and horizontal!!). Can't wait to try this 🙂 nikki

  10. Hannah Hathaway

    April 19th, 2013 at 4:45 pm

    Hi Nikki, so glad it helped! It took me a while to figure it all out too. But you won't believe what a difference it makes! <3 Hannah

  11. Abby @ Just a Girl and Her Blog

    April 22nd, 2013 at 12:43 pm

    This is so great to know! I never thought about that! Thanks so much for your helpful tips! Have a wonderful week!

    ~Abby =)

  12. Christine Jargick

    April 23rd, 2013 at 3:38 pm

    Awesome tips, thanks! Am I the only one who never saw this butterfly on Pinterest? I love it, so clever 🙂

  13. Natasha In Oz

    May 2nd, 2013 at 8:21 am

    I found this on Pinterest too so your ideas are obviously true-brilliant! Thanks for sharing!

    Best wishes,
    Natasha in Oz

  14. Kathleen

    June 21st, 2013 at 3:19 pm

    Thank you so much for this tutorial, I had no idea! I am new to the world of blogging and I need all the help I can get. Another thing to add to my list of "things I am addicted to" with Pic monkey, so fun making the collages! Kathleen

  15. Living the Creative Life

    July 15th, 2013 at 2:02 am

    Great tips! I'm going to have to try this. My old posts tend to get lost in the shuffle, so this would be a good way to revitalize my blog archives!

  16. BabyBumpBeyond Heather

    July 24th, 2013 at 6:09 am

    Great tips! Thank you!

  17. Evelyn (CottonCandyDiva)

    July 26th, 2013 at 1:08 am

    Great advice! thank you, I will definitely be trying it out for future blog posts! xo

  18. Ankita Agrawal

    August 11th, 2013 at 5:58 pm

    the content in your site is really helpful. I am definitely going to use it.

  19. Capturing Joy

    August 16th, 2013 at 4:56 am

    I'm curious the traffic to your site from all those repins, because it seems to me that that collage tells the viewer all they need to know, and less of a reason to hop over…but I don't know;)

  20. Hannah Hathaway

    August 16th, 2013 at 3:32 pm

    That's a really good point. I looked at my stats for that particular post, and the page views are about 50,000 (1/4th of the re-pins)

    I think that while it's sometimes better to "tease" your audience with an image so they will want to come visit, sometimes showing a brilliant "how to" will make them want to come over and check out what else you have.

    In my case, this post's health rocketed when I made these changes. But you most certainly don't have to make the vertical image a collage.

    <3 Hannah

  21. Doxie C

    November 2nd, 2013 at 10:52 pm

    Great information that I'm going to pass along to my mother who has three blogs. I have told her a few times that she needed to do something with the pictures she posts because they are small…like the first one you show with your baby…of course I was very careful telling her about it!! Maybe after reading your post she will finally get what I've been trying to tell her!!!

    I know someone else made a similar comment, but may I make a suggestion for a blog post? —How to make those collages that you just talked about..using PicMonkey.—–

    I've played around with PicMonkey but don't know how to make them like you are…like the title on top, and making it with different size pictures, how you put those white spaces between the pictures, etc. Or do you know of a site that has tutorials?

  22. Hannah

    November 3rd, 2013 at 3:39 am

    I'll definitely come up with a quick how to post to help you! I'll try to do it later this week. 🙂

  23. Lauren

    November 11th, 2013 at 6:14 am

    Say whaaaaaat?! Best tutorial ever, thank you!!

  24. Hannah

    November 12th, 2013 at 12:53 am

    Thanks! 🙂

  25. Stephanie VanTassell

    January 29th, 2014 at 7:41 am

    This is a great tip! Thank You so much for sharing

  26. Hannah

    January 30th, 2014 at 5:20 am

    No Problem! <3

  27. Nora

    May 15th, 2014 at 7:56 am

    Hey Hannah,

    you have a really nice blog! Thank you for sharing your experiences.

    Best wishes from a new german follower 😉

  28. Hannah

    May 15th, 2014 at 11:59 pm

    Thank you Nora! XOXO

  29. Small Favours

    January 25th, 2015 at 3:58 am

    Great tips, I am going to change a few of mine now! Thanks heaps

  30. Lindsey DiTrapani

    May 27th, 2015 at 8:23 pm

    Thank you! great tips for a new blogger!

  31. Khouloud Ktata

    June 4th, 2015 at 9:33 pm

    I enjoyed reading your article and you have some really good tips I can use Thanks

  32. Nourish and Nestle

    November 11th, 2015 at 1:48 pm

    Hi Hannah, I found your article very helpful, but I have a question that I hope you can answer. When you recommend changing out the image for a pin, do you take down the first one? If so, do you lose the 'likes' you had on that first one?
    Thanks, Lynn

  33. Hannah @ We Lived Happily Ever After

    November 23rd, 2015 at 6:13 pm

    Hi Lynn! I keep both versions up, unless the have less than 10 repins…. then I delete. Hope that helps!

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